Without a doubt, if you asked me, Shane if there was only 1 marketing strategy that you could use on the Internet, what would it be? Without hesitation I would say joint Ventures. Joint Ventures are easily the most lucrative Marketing Strategy ever invented and if you learn to do it right, will likely be the ONLY marketing strategy you will ever need to use.
A Good Internet Joint Venture is your shortcut to success. It can send you more qualified internet traffic rushing to your site in the shortest amount of time than anything I've ever seen! And it can mean bringing your product to market without spending one single penny of your own money!
In it's simplest form, Joint Ventures have to do with 2 businesses (or more) joining forces to leverage off of each others success, assets and/or expertise. There are hundreds of different variations but let me just give you one simple example:
One variation of a simple type of joint venture partnership used most frequently would be where one business provides a product for sale, the sales message and the product delivery while the other business provides the recommendation for that product to their own list of subscribers/prospects and receiving a commission based on the sales generated through that recommendation.
The benefits are great. You can build your subscriber list, leverage off of your partners infrastructure like using their existing servers, software etc where you donít have to pay a dime. Even get instant credibility - If you pick the right JV partner, you can acquire instant credibility and reputation with their customers and lists. Credibility sells. Let me give you an example, if you created a book on "how to acquire real estate", you could certainly make MANY more sales if you JV'd with Donald Trump and put his name on the book as the co-author, building your reputation and increasing your credibility at the same time. Are you starting to see the incredible power of this strategy?
Now I know that some people may think that Joint Ventures are difficult to do,but if they are telling you this, then I wouldnít take anything they tell you at face value because theyíre either lying to you or donít understand it themselves.
Let me show you how easy it is. Hereís typically what I do when rolling out a new product. In this example, letís pretend that I just completed a new ebook on Penny Stock Trading and have setup a web site with an affiliate program. I would go to google, do a search on keywords like "penny stock", "penny stock trading", "stock market strategies" etc..you get the picture. The top sites on the first page are typically your target partnersbecause since they appear on the first page you can bet they have lots of business, traffic, subscribers and customers. I would visit each site to make sure that they are right for my product and then I would first send them a very brief email asking them if they would be interested in marketing my product in exchange for a high commission as an incentive.
Typically in this email you should briefly introduce yourself and your product. Describe your product and the benefits it would offer to their Newsletter subscribers, customers and/or web site visitors. Ask them politely if they wouldnít mind responding to you asap and provide your contact information if they are interested in marketing your product. Also very important, you need to give them access to this product FOR FREE!..so that they can review the product and feel comfortable about endorsing it. These site owners have spent years building their business, lists and cultivating their lists to be very responsive. Any endorsement they do to their huge lists could mean thousands of dollars in your pocket for very little effort. More than half of them wonít reply. Thatís ok, move on itís a numbers game.
Remember if just one of these super affiliates decides to market your product youíre golden. Once they contact you all you need to do is setup their affiliate account and commission. This will ensure that their commission will be calculated properly when they endorse your product to their list. Just do this over and over again to all of the relevant site owners. Try doing 3 or 4 per day and after a week youíll have 4 or 5 good JV partners willing to market your product. Within a week youíll be on your way to making thousands of dollars per month, all for 5 hours worth of work and at NO COST to you. Isnít that easy?
The great thing about this strategy is that you don't even need your own product to profit from this strategy and here's how. Find someone else's product, join their affiliate program (make sure it's a two tier program), then use my strategy to find super affiliates that would be willing to endorse this product to their list and/or advertise on their HIGH traffic site, then get these Super Affiliates to join the affiliate program under you and you can collect a HUGE amount of 2nd tier commission by having these Super Affiliates do all the advertising for you, AND you can do this over and over. Think of the INCREDIBLE potential!
That's all there is to it.
Copyright 2004 Shane Kukec
Shane Kukec is an Internet Marketing Expert and CEO at http://www.newdawnsolutions.com as well as the developer of a revolutionary new system that completely automates Joint Venture Marketing at http://www.jvmining.com. You can reprint this article for free on your site or newsletter but the entire article, resource box and live links must remain intact.